WELCOME ADDRESS AND LAUNCH
Vijaya Cherian, Editorial Director, BroadcastPro Middle East
25 FEBRUARY 2025 / voco Riyadh, an IHG Hotel
Tapping into Saudi Arabia’s Broadcast
and Streaming Market: Effective
Strategies for Growth and Success
#broadcastproKSA
Agenda
Previous
- 09:00 AMRegistration and networking
- 09:30 AM
- 10:00 AM – 10:45 AM
PANEL DISCUSSION
Shaping the Saudi Content Market : Vision 2030, Local Narratives and Global Alliances- Saudi Vision 2030’s impact on entertainment
- Hyperlocal storytelling: Embracing Saudi culture
- Rise of Saudi filmmaking talent & global collaborations
- Film infrastructure investments: studios, training, grants, support
- Localising international formats and industry innovation
Moderator
Hans Fraikin, Madrigal Pictures Confirmed Panelists
David Uslan – Producer, Actor, Writer
Zeinab Abu Alsamh, General Manager, MBC studios - 10:45 AM – 10:55 AM
PRESENTATION
Elevating Broadcast Audio Excellence with Unrivaled Technology
Shure is a renowned leader in the broadcast industry, offering unparalleled advantages to professionals in the field. With their cutting-edge audio technology and commitment to exceptional performance, Shure provides broadcasters with unmatched audio quality, reliable wireless solutions, seamless integration with existing systems, and innovative tools to optimize workflow efficiency. Backed by decades of expertise, Shure empowers broadcasters to deliver exceptional audio experiences to their audience, ensuring clear, reliable, and immersive content every time.
- 10:55 AM – 11:10 AM
COFFEE BREAK
- 11:15 AM – 12:00 PM
PANEL DISCUSSION
Building Futuristic Media Houses with reliant Broadcast Infrastructure- Cutting-edge tech integration: physical and virtual sets, advanced lighting, cameras, newsroom integration
- Key technologies to future-proof infrastructure: IP, cloud systems, MAM
- Adopting advanced technologies like AI, VR and AR for enhanced media experiences.
- Prioritising cybersecurity and implementing resilient systems for continuous broadcasting
- Integrating interactive elements and personalised content using data analytics.
Moderator
Sammer Elia, Sales and Business Development Director – MENA, Viaccess-Orca Confirmed Panelists
Hejar Berenji, CTO, Rudaw Media Network 
Aus Alzubaidi, CISO, Director of IT & Media , MBC Group - 12:00 PM – 12:30 PM
PANEL DISCUSSION
Innovate and Captivate: Strategies and Tech in the OTT Realm- Personalisation algorithms and tailoring content to user preferences
- Diverse monetisation models including subscription, ads, hybrid approaches
- Efficient content delivery tech with adaptive streaming, CDN optimisation etc
Moderator
Athanas Jamo, Chief Client Director, IpsosConfirmed Panelists
Nisrine Ghazal, VP Digital, Rotana Media
Salloum El Dahdaah, CEO, White Peaks Solutions
Barry Mark Dubovsky, COO, Showmax (NBC Universal joint venture)
Marius Johansen, Director of Content Operations and Editorial, Shahid - 12:30 PM – 12:40 PM
PRESENTATION
Next-Gen Solutions Boosting Broadcasting Excellence and Enhancing Viewer Experience.
- 12:40 PM – 02:00 PM
Lunch Break
- 02:00 PM – 02:05 PM
SPECIAL SURPRISE
- 02:05 PM – 02:15 PM
FIRESIDE CHAT
- 02:15 PM – 02:30 PM
PANEL DISCUSSION
Beyond the Game: Revolutionising the Saudi Sports Content and Broadcasting Landscape- How major events influence local production and broadcasting
- Tech Innovations: AR, VR, advanced production strategies
- E-Sports Integration within sports broadcasting
- Addressing latency and offering near real time sports coverage
- Fan Engagement strategies and collaborations for global reach
- Linear viewing vs. OTT: Creating customised offerings for multiple platforms
Moderator
Dipesh Makwana, Business Development Manager – Apac / ME, VizrtConfirmed Panelists
Ammar Hina, Director of Broadcast & TV Production Services, Saudi Pro League/MH - 02:30 PM – 02:40 PM
PRESENTATION
From Playground to Production: How to Implement Scalable GenAI Workflows - 02:40 PM – 03:15 PM
PANEL DISCUSSION
Navigating the News Landscape: Transformations, Challenges and Innovations- Evolution of news broadcasting in the digital age
- Impact of social media on news reporting
- Challenges and opportunities in 24/7 news coverage
- Collaborations and partnerships for diverse news sourcing
- Tech innovations: Improving news storytelling in broadcasting
- Future Trends: AI, virtual studios and interactive news
Moderator
Karim Daoud, Partner, Strategy& Middle EastConfirmed Panelists
- 03:15 PM
SPECIAL SURPRISE
- 03:30 PM
SUMMIT ENDS
