Schedule – BroadcastPro Summit KSA | 25 February 2024

Date25 FebVenueVoco Riyadh, an IHG Hotel

25 FEBRUARY 2025 / voco Riyadh, an IHG Hotel

- 09:00 AMRegistration and networking
- 09:30 AM
  
  WELCOME ADDRESS
  
  Vijaya Cherian, Editorial Director, BroadcastPro Middle East
- 9:45 AM – 10:15 AM
  PANEL DISCUSSION
  Transforming Arabic Content: Studios, Producers and Regional Impact
  - Developing strategies to craft narratives for Pan-Arab and global markets
  - Creating engaging Arabic content for youth-centric platforms
  - Government and private sector collaboration to strengthen the Arabic content ecosystem
  - Fostering creativity through cross-border co-productions and partnerships
  - Balancing tradition and modernity in Arabic content creation
  - The rise of Anime in the Arab world
  Moderator
  
  Shahid Khan, Partner, Global Head of Media, Entertainment, Sports and Culture, Arthur D. Little
  
  Confirmed Panelists
  - Ben Ross, Chief Content Officer, Image Nation Abu Dhabi
  - Hana Al Omair, Creative Director at MBC Studios
  - Redha Alhaidar, Chairman, RMA Ventures, Roaa Media Ventures and Hakawati Entertainment
  More panellists TBC
- 10.15 AM – 10.30 AM
  FIRESIDE CHAT

- 10.35 AM – 11:15 AM
  PANEL DISCUSSION
  Tech Strategies for an Evolving Modern MENA Media Ecosystem
  - Maintaining relevance in a streaming-first era with interactive content and live events to retain audiences on linear platforms.
  - Transitioning to cloud-based solutions for DR and leveraging IP-based broadcasting for scalability
  - AI-driven content creation, distribution optimisation and personalisation strategies
  - Exploring hybrid monetisation models like AVOD, SVOD, and FAST for diverse audience preferences
  - Enhancing content discovery with recommendation engines, metadata tagging and cross-platform personalization
  - Strategies for penetrating underserved markets and collaborating with regional broadcasters and telcos
  - Using analytics for real-time audience behaviour insights and adaptive content programming.
  Moderator
  
  Athanas Jamo, Chief Client Director, Ipsos
  
  Confirmed Panelists
  - Peter Van Dam, Chief Operating Officer, Saudi Pro League Media House
  - William Sharp, GM, STC Entertainment Technology
  More panellists TBC
- 11:15 AM – 11.30 AM
  COFFEE BREAK and SOMETHING SPECIAL
- 11:30 AM -12:15 PM
  PANEL DISCUSSION
  The Next Era of Sports Broadcasting: AI, Automation, and Immersive Storytelling
  - Visual Storytelling: Bringing Sports to Life Beyond Graphics
  - Production of the Future (NDI versus SMPTE 2110)
  - Data Integration and AI with Graphics and Production
  - Remote Production, Automation, Cloud Live Production, HTML5 Graphics
  - Fan Engagement and Personalisation Through Technology
  - Leveraging global sports media investments to build regional soft power
  Panelists TBC
- 12.30 PM -2.00 PM
  Lunch Break
- 2:00 PM – 2.30 PM
  REGIONAL CASE STUDY & PANEL
- 2.30 PM – 2.45 PM
  FIRESIDE CHAT
- 2.45 PM – 3:15 PM
  PANEL DISCUSSION
  The Power of Podcasts & Audio Streaming in Saudi Arabia
  - The growth of Arabic-language podcasts and exclusive audio content
  - The role of media houses and audio streaming platforms in shaping Saudi’s audio landscape by expanding beyond music
  - Monetisation models for podcasts and digital radio
  - Podcasts as a trusted source for cultural and societal discussions
  - How is technology evolving to accommodate this growing sector?
  Panelists TBC
- 03:30 PM
  CONCLUSION

Tapping into Saudi Arabia’s Broadcast
and Streaming Market: Effective
Strategies for Growth and Success

Agenda