A multi-award-winning media executive with over 16 years of diverse experience in media and content, Zeinab Abu Alsamh is the General Manager of MBC STUDIOS KSA, the in-house premium content production arm of MBC GROUP.
Having joined in March 2021, Abu Alsamh oversees all local production and development projects at MBC STUDIOS KSA, with a particular focus on working on the development and expansion of the content production industry in the Kingdom.
Prior to joining MBC GROUP, Abu Alsamh served as Chief Commercial Officer of the Saudi Broadcasting Authority (SBA), where she was responsible for the commercial, communication and programming strategies of its entire broadcast portfolio – launching and building a loyal audience for TV station, SBC, and growing brand affinity for its flagship TV station, STV1.
In addition to her experience in TV broadcasting, Abu Alsamh gained her knowledge from working in multinational companies such as JWT, Ogilvy, Unilever, locally and globally in Riyadh, Jeddah and Tokyo.
Abu Alsamh holds a bachelor’s degree in Business Administration from the University of New Haven.