The Saudi Arabian broadcast industry has rapidly transformed, transitioning from traditional television and radio to digital media and online streaming platforms. With media sector investment and liberalisation, private broadcasters, satellite channels, and digital content providers have surged in the past decade.

While there have been notable achievements, key areas necessitate development for continued success. Foremost among these is the need for an updated regulatory framework, essential to address digital complexities, ensure fair competition, uphold content quality, and protect consumers.

Content diversity also presents an opportunity for improvement. Developing original content and amplifying underrepresented voices can enhance both domestic and international appeal. To align with evolving consumer preferences, significant investments in digital infrastructure and technology are crucial, including improved broadband connectivity, enhanced mobile services, and user-friendly apps and platforms.

This one-day event will delve into these challenges and more, fostering discussions around solutions, sharing proven case studies, and benefiting from the insights and experiences of industry experts.