Sammer Elia – BroadcastPro Summit KSA | 25 February 2024 | Voco Riyadh, an IHG Hotel – KSA
25 FEBRUARY 2025 / voco Riyadh, an IHG Hotel

Tapping into Saudi Arabia’s Broadcast
and Streaming Market: Effective
Strategies for Growth and Success

#broadcastproKSA
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Sales and Business Development Director – MENA | Viaccess-Orca

Sammer Elia


Sammer Elia is the Business Development Director of the MENA region at Viaccess-Orca. Sammer holds a wealth of sales and business development experience from working at multinational companies including Nokia, NEC, Oracle, EXFO, and Orange. Prior to joining VO, Elia was the Sales and Business Development Director, ANZ, at Broadpeak. Before that, Elia spearheaded the multimedia and APM business unit at ILS Technologies, where he applied visionary strategies to accelerate the company’s success and growth. In the span of four years, he transformed ILS Technologies into an essential partner for OTT and APM across the region.