With a wealth of knowledge gained through 15+ years of experience, Barry has been at the forefront of steering commercial growth and digital transformations for multi-national organizations.

He defined and executed Showmax’s overall commercially strategy, including leading customer-facing and operational functions, for Africa’s largest home-grown SVOD service. Overseeing a team of 120+ individuals spanning five countries, his responsibilities extend to ensuring clarity on programs of work, alignment with organizational strategies, and meticulous performance reviews.

With direct accountability for a ZAR 1B annual marketing budget, he has crafted a data-driven culture that significantly improved data analytics capabilities. His tenure has witnessed notable achievements including the growth of the paying subscriber base by 2.5x, a remarkable ~200% revenue increase in just 2.5 years, an increase in digital sales by 300%, and a reduction of customer acquisition costs by over 50%.

Recently, he successfully managed both the commercial due diligence and transition to the new Showmax entity – a joint venture between Multichoice Group and Sky/NBC Universal – including a meticulous customer migration program transitioning millions of subscribers from our legacy streaming environment to a re-skinned, new instance of the Peacock platform.

Across Digital, Media, and Telecommunications industries, he has had the privilege of setting organizational visions and strategies, leading teams in aspects spanning product, marketing, operations, and digital transformation. His forte lies in developing, enhancing, and scaling products across both mature and emerging markets as well as defining and coordinating major digital transformation and growth programs. He brings a proven track record in large-scale business operating model redesign, forging organizational structures that fuel efficient and sustainable growth.