Badis KHALDI is an experienced entrepreneur and technology expert with over 28 years of experience in the fields of computing, embedded systems, and telecommunications. He founded SABR IT Infrastructure in 2021 and developpe AUDIMATIC, an innovative platform specializing in real-time TV audience measurement for OTT and satellite TV Broadcast. AUDIMATIC was developed to address a critical need within the broadcasting industry: providing accurate, continuous audience data without relying on expensive, complex equipment. This groundbreaking technology enables key industry players, including TV channels, advertisers, operators and regulators, to access reliable insights for optimizing programming, advertising, and content management.

Under Badis’ leadership, AUDIMATIC has emerged as an innovative tool in audience measurement, thanks to its ability to collect second-by-second data, providing unparalleled precision and granularity. The platform delivers detailed information on channels, resolutions, satellites, and other important variables, enabling in-depth analysis and informed decision-making. In addition to its impact in the MENA and European markets, AUDIMATIC continues to expand its international reach, deploying its solutions in new regions.

Badis’ approach is grounded in a clear vision: making audience data accessible to all market players, from smaller channels to large broadcasters, and transforming the way TV audiences are measured. This vision has allowed AUDIMATIC to differentiate itself and address challenges that have long been unresolved in the industry, such as the difficulty of accurately measuring the audience of satellite channels.