With over 17 years in research, insights, and strategic marketing, Athanas Jamo is Chief Client Director at Ipsos MENA, leading strategic client relationships and business growth across the GCC and the broader region. He began his career in Paris, working with Canal+, Lagardère, and France 24 in market intelligence and broadcast distribution before shifting to strategy, media research and audience measurement.

In 2015, he moved to the Middle East, bringing his expertise to Ipsos as Research Director in Dubai, where he spearheaded innovative research initiatives in the evolving media landscape. In 2021, he joined NEOM in Saudi Arabia, leading Tourism research and insights for the ambitious megacity project. After two years, he returned to Ipsos in late 2023, leveraging his deep regional and industry experience to help clients navigate the complexities of an ever-changing media ecosystem.

 Athanas is passionate about understanding audience behavior and the evolving media landscape in the ultra-connected GCC/MENA region, specializing in media and streaming trends. This deep understanding of the market, coupled with his passion for innovation, makes him a valuable asset to clients seeking to effectively engage their audiences.