25 FEBRUARY 2025 / voco Riyadh, an IHG Hotel
Tapping into Saudi Arabia’s Broadcast
and Streaming Market: Effective
Strategies for Growth and Success
#broadcastproKSA
Partner | Strategy& Middle East
Tarek Matar
Tarek is a Partner with Strategy & and a member of the Telecommunications, Media, and Technology practice in the Middle East.
Tarek has over 14 years of strategy consulting experience. He advises telecom operators, media entities, and digital players on large-scale strategic and transformation projects across their entire business construct. He focuses on commercial consumer-facing strategies and business transformations, B2B ICT scale-up, digital and OTT strategies, and large-scale program management.
Tarek holds an MBA in strategy and finance from Columbia Business School and a bachelor’s degree in electrical and computer engineering from the American University of Beirut.
