Nisrine Ghazal serves as the Vice President for Digital at Rotana Media Group and concurrently holds the position of CEO at AdArabia, a recently established advertising sales representative firm specializing in the monetization of CTV, OTT, OLV, and digital linear TV platforms.

In her role, Nisrine is tasked with defining and executing the Group’s digital strategy, overseeing digital operations, and spearheading the organization’s forefront position in digital innovation. Her responsibilities extend to enriching digital offerings for clients and stakeholders alike.

Bringing over 25 years of experience in the media and entertainment industry, Nisrine boasts a wealth of expertise and has made significant contributions, particularly in crafting innovative digital strategies and successfully spearheading digital transformation initiatives.