Ruba Ibrahim is an internationally experienced Operations Executive, known for her ability to drive operational improvements, standardize processes, and promote innovation across the media industry in the Middle East. With a record of exceeding expectations and timelines, Ruba has led successful transformations and implemented strategies that put organizations in the lead. Her expertise in business operations management, digital media, and change management has been pivotal in optimizing revenues, managing multi-million-dollar budgets, and driving operational excellence. With a focus on continuous process improvement and quality control, Ruba’s leadership has enabled organizations to achieve their full business potential while making the impossible possible. Her comprehensive knowledge, strong networking abilities, and proven track record make her a dynamic force in the industry.